This notice supplements our Privacy Policy and provides additional disclosures required by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
1. Scope
This California Privacy Notice applies to California residents and describes:
- Categories of personal information we collect
- How we use and disclose that information
- Your rights under California law (CCPA/CPRA)
- How to exercise those rights
This notice applies to personal information we collect when you use MyWear, visit our website, or otherwise interact with us.
2. Categories of Personal Information Collected
In the past 12 months, we have collected the following categories of personal information:
| Category | Examples | Collected | Source |
|---|---|---|---|
| A. Identifiers | Email address, name, device ID, IP address | Yes | You, devices |
| B. Personal Records | Phone number (optional), subscription info | Yes | You |
| C. Protected Classifications | Age, gender (if provided voluntarily) | Limited | You (optional) |
| D. Commercial Information | Purchase history, subscription tier, Iplik balance | Yes | You, payment processors |
| E. Biometric Information | None collected | No | N/A |
| F. Internet Activity | App usage, features used, browsing history | Yes | Automatic collection |
| G. Geolocation Data | City, country, precise location (with consent) | Yes | You, devices |
| H. Sensory Data | Photos of clothing, virtual try-on photos | Yes | You |
| I. Professional/Employment | None collected | No | N/A |
| J. Education Information | None collected | No | N/A |
| K. Inferences | Style preferences, wardrobe patterns, size estimates | Yes | Derived from your data |
| L. Sensitive Personal Info | Precise geolocation (with explicit consent) | Limited | Devices (with consent) |
3. How We Use Personal Information
We use personal information for the following business purposes:
- Providing and improving our Service
- Personalizing your experience and recommendations
- Processing transactions and subscriptions
- Communicating with you about your account
- Analytics and research to improve our products
- Legal compliance and fraud prevention
- Security and protecting our users
We do NOT use personal information for:
- Selling to third parties
- Cross-context behavioral advertising
- Profiling for decisions with legal or significant effects
4. Disclosure of Personal Information
4.1 Categories Disclosed for Business Purposes
In the past 12 months, we disclosed the following categories of personal information to service providers for business purposes:
| Category | Recipients | Purpose |
|---|---|---|
| Identifiers | Cloud providers, analytics services | Service operation, analytics |
| Commercial Information | Payment processors (Apple/Google) | Transaction processing |
| Internet Activity | Analytics providers (Mixpanel) | Service improvement |
| Geolocation | Weather API (Open-Meteo) | Weather-based outfit suggestions |
| Sensory Data (Photos) | AI providers (Google Cloud) | Clothing analysis and categorization |
4.2 Sale or Sharing of Personal Information
We do NOT sell personal information.
We do NOT share personal information for cross-context behavioral advertising.
As defined by the CCPA/CPRA, we do not sell your personal information to third parties, and we do not share your personal information for targeted advertising purposes.
5. Sensitive Personal Information
We collect the following categories of sensitive personal information:
- Precise geolocation: Only with your explicit consent
5.1 How We Use Sensitive Information
We use precise geolocation ONLY to:
- Provide accurate weather forecasts for outfit recommendations
- You can disable this feature in Settings → Location
5.2 Limitation on Use
We do NOT use sensitive personal information to infer characteristics about you beyond what is necessary to provide the Service.
6. Data Retention
We retain personal information as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account information | Until deletion + 30 days | Service provision |
| Clothing photos | Until deletion | Core functionality |
| Usage analytics | 24 months (anonymized) | Service improvement |
| Transaction records | 7 years | Legal/tax requirements |
7. Your California Privacy Rights
As a California resident, you have the following rights under CCPA/CPRA:
7.1 Right to Know
You have the right to request disclosure of:
- Categories of personal information collected
- Categories of sources from which information was collected
- Business or commercial purpose for collection
- Categories of third parties with whom we share information
- Specific pieces of personal information collected about you
7.2 Right to Delete
You have the right to request deletion of personal information we collected from you, subject to certain exceptions (legal obligations, completing transactions, security, etc.).
7.3 Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
7.4 Right to Opt-Out
You have the right to opt out of:
- Sale of personal information: We don't sell your data
- Sharing for cross-context behavioral advertising: We don't share for this purpose
7.5 Right to Limit Use of Sensitive Personal Information
You have the right to limit our use of sensitive personal information (precise geolocation) to what is necessary to provide the Service.
How to limit: Settings → Privacy → Location → Disable precise location
7.6 Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights. You will not receive:
- Different prices or rates
- Different quality of goods or services
- Threats of different treatment
8. Exercising Your Rights
8.1 Submit a Request
You can submit a privacy request through:
- In-App: Settings → Privacy → California Privacy
- Email: [email protected]
- Include "California Privacy Request" in the subject line
8.2 Verification
We will verify your identity by:
- Confirming your email address matches our records
- Matching information you provide to information we have
- For sensitive requests, we may require additional verification
8.3 Authorized Agents
You may designate an authorized agent to submit requests on your behalf:
- Provide signed written authorization from you
- Verify the agent's identity
- We may still verify your identity directly
8.4 Response Timeline
- Acknowledgment: Within 10 business days
- Response: Within 45 calendar days
- Extension: May extend by 45 days with notice for complex requests
- Cost: Free for reasonable requests (may charge for excessive/repetitive requests)
9. Request Metrics
In the previous calendar year (2025), we received the following consumer requests:
| Request Type | Received | Completed | Denied | Avg. Response |
|---|---|---|---|---|
| Right to Know | - | - | - | - |
| Right to Delete | - | - | - | - |
| Right to Correct | - | - | - | - |
| Right to Opt-Out | - | - | - | - |
Note: Metrics will be updated annually. Data shown as "-" indicates the service launch year.
10. Financial Incentives
We do not offer financial incentives or price differences in exchange for the retention or sale of personal information.
11. Contact Us
For California-specific privacy inquiries:
- Email: [email protected]
- Subject: "California Privacy Request" or "CCPA Inquiry"
For general privacy questions, please see our main Privacy Policy.
Questions about your California privacy rights? Contact us at [email protected]